GRAND ROUNDS for Community Leaders

Effectively engaging and connecting community leaders in important discussions
about health care.

Rationale
One of Moody’s key bond rating criteria is a hospital’s ability to fund capital with gifts.
A major part of Moody’s assessment focuses on the hospital’s image and brand
recognition, as well as it ties to the community.

Grand Rounds for Community Leaders is a program designed as an annual class of
top corporate/community leaders who agree to participate in four breakfast sessions
to learn about the latest developments in health care and medicine that affect them,
their business and the community. The program aims to educate and engage community
leaders in the mission of the Health System/Hospital, so that participants gain a deeper
understanding of the organization’s leadership in delivering leading edge health care.

Goals
• Engage community leaders so that they better understand the Health System’s/Hospital’s
  mission, services, people served centers of excellence and distinctive capacities.
• Educate community leaders on latest clinical breakthroughs and current health care
  issues.
• Cultivate relationships with community leaders who will serve as ambassadors, advisors
  and supporters of the Health System/Hospital.
• Further support the brand of the organization as a health system delivering leading edge
  medicine in the community.
• Identify future volunteer leaders and philanthropic partners for the organization.

Participant Profile
• Individuals with an influence, affluence and bias for active community service.
• An inclusive representation of community leaders to include professional/community
  occupation and record of community leadership, capacity for future community
  involvement, leadership and philanthropy.
• 25 to 30 members per annual class.
• Identified by recommendations from program steering committee and/or nominated
  by organization’s board members.

Possible Topics
• Finance & Technology: What it means to the health care industry and the consumer.
• What is the meaning and impact of Obamacare
• The state’s involvement in health care
• How the host health care organization is proactively addressing the future cost and
  quality of health care.
• Patient safety
• Clinical transformation
• How retirement of baby boomer physicians will affect health care
• Electronic medical records

Format for Sessions
• Invitation from CEO to community leaders nominated by peers
• Annual series of four executive-level healthcare briefings
• Two breakfast sessions in fall and spring rotating among health care organization’s
  centers of excellence
• Present by renowned engaging and dynamic speakers (national and local healthcare
  leaders)
• CEO hosts and introduces each session and speaker
• Kickoff dinner with class prior to first of four sessions.

Firm Expert
Philip G. Mazzara, Associate, first created Grand Rounds for Saint Joseph’s Hospital
Foundation in Atlanta and has subsequently inaugurated at Thomas Jefferson University and
Hospitals and Providence Health Foundation. The programs have been highly successful
under Mr. Mazzara’s leadership and have been implemented with equal success at
Witzleben/Associate clients’ Novant Health’s Forsyth Medical Center and Bon Secours
Virginia Health System. Please contact us for more information.